About me
I am an illustrator and surface pattern designer, creating patterns that combine beauty with a playful, joyful touch.
With over 12 years of experience in textile design and licensing, I’ve worked across a wide range of projects and collaborations worldwide. My work can now be found in wallpaper collections, fabrics, home textiles and children's apparel. Currently based in Sweden, I collaborate with clients from around the globe.
I work both traditionally - with watercolor, pencil, and ink - and digitally. My designs combine vibrant colors and intricate details that invite new discoveries with every view.
Inspired by nature, I find creative energy in the wilderness, where both delicate details and sweeping landscapes shape my ideas.
Client: Liandlo, Sweden
Photo: Kreativistine
Client: Kreativshop, Norway
Client: By Juels, Denmark
Client: Alles für Selbermacher, Germany
Photo: Mimi näht
Client: Uddevalla Barn, Australia
Photo by Ruth Joy.
Client: Uddevalla Barn, Australia
Photo by Ruth Joy.
Client: Uddevalla Barn, Australia
Photo by Ruth Joy.
Client: Uddevalla Barn, Australia
Photo by Ruth Joy.
Client: Uddevalla Barn, Australia
Photo by Ruth Joy.
Fabric design for Kreativshop. Children´s wear by Uddevalla Barn. Photo by Ruth Joy.
Photo: Kreativistine
Services
I love creating artwork that is beautiful, playful and full of character - pieces that spark feel-good vibes and wonder.
I collaborate with brands, creative directors, licensees and manufacturers who seek designs that delight and inspire, bringing fresh, on-trend visuals to life that resonate across global markets.
I warmly welcome licensing opportunities and commissions worldwide. Whether you want to license existing artwork or request custom designs, you’re in the right place. For licensing or general inquiries, please feel free to email meor use the contact form to send a message.
Background
My interest in illustration began at an early age. As a child, I frequently took part in national and regional drawing competitions, receiving a number of awards and even being interviewed in newspapers. These early recognitions not only encouraged my creativity but also led to my first commissioned illustration work already as a teenager.
In addition to my design work, I have a strong foundation in fine art. I have exhibited my work in over 30 art shows, including several juried exhibitions. My work has been featured in venues such as Bohus Gallery, Gallery Dergård, Jönköping County Museum, Husby Art Gallery, and the Borås Museum of Art. While I no longer participate in exhibitions, I now focus fully on illustration and surface design.
I hold a Master’s degree with a focus on Information Science and Art History, complemented by studies in Fine Art and Design.
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